Diploma of Marketing
Course Duration > 32 weeks (excluding holidays)
The Kelly Colleges Diploma of Marketing aims to equip students with real world business skills directly applicable to their future careers in marketing. Upon successful completion of the course, our students can expect to have a detailed understanding of the interaction between the marketing process and both the macro and micro business environments. Students will be able to explain and apply core marketing concepts including the 4 p's of product, promotion, pricing & place.
| Subject Areas: |
Market Segmentation, International Markets, Promotional Strategies, Consumer Behaviour, Marketing Opportunities, Marketing Mix Strategies, Market Research, Interpreting Market Trends, Marketing Plans, Financial Management |
| Start Dates: | 2009: 5 Jan, 2 Mar, 27 Apr, 22 Jun, 17 Aug, 12 Oct 2010: 4 Jan, 1 Mar, 27 Apr, 21 Jun, 16 Aug, 11 Oct |
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